{"product_id":"hi-lift-500g-lightener-bag-purple","title":"Hi Lift 500g Lightener Bag PURPLE","description":"\u003cp\u003eHi Lift 500g Lightener Bag delivers professional-strength bleach powder for salon and at-home lightening. This 500g bag provides ample product for multiple applications, making it ideal for stylists and colour enthusiasts. Purple-toned formula helps neutralise unwanted yellow and brassy tones while lifting hair to desired lightness levels. Mix with developer to create a smooth, creamy consistency for even application. Suitable for pre-lightening before toning or achieving blonde shades on darker hair. Store in a cool, dry place away from moisture.\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":50242518581488,"sku":null,"price":16.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0846\/8139\/2368\/files\/HILIFT-bleach-500g-bag-violet__15342.jpg?v=1786510508","url":"https:\/\/yarravalleyhairandbeautysupplies.com\/products\/hi-lift-500g-lightener-bag-purple","provider":"Yarra Valley Hair and Beauty Supplies","version":"1.0","type":"link"}